Barbie Life
Barbie Life is a social media campaign that brings attention to the issue of human trafficking. The campaign uses Barbie-inspired packaging to illustrate the disturbing reality that human beings are a literal commodity, sold and traded like toys on a store shelf. By highlighting the covert nature of human trafficking through text throughout, the Barbie Life campaign sheds light on why this horrific practice has persisted for so long with limited regulation.
INSTITUTION: Tyler School of Art and Architecture
INSTRUCTOR: Rod Whitney
ELEMENTS: Layout, Social Media, and Campaign Management
Look and Feel
The Barbie Life campaign initially may not elicit a strong reaction due to the recognizable Barbie packaging with its bright pink, black, and white colors. However, upon closer examination, the messages on the box are eye-opening and reveal the dark side of human trafficking. The campaign sheds light on the hidden and dangerous aspects of trafficking, drawing attention to its isolating effects.
