Kiehl’s Better Screen UV 2026
Collaborated with creative and cross-functional teams to develop digital creative for Kiehl's Better Screen™ SPF collection, supporting the phased launch of Better Screen™ UV Serum, Better Screen™ Miner-all™ UV Serum, and Better Screen™ UV Serum-In-Stick. Across each release, the creative evolved with the product lineup while preserving a consistent visual identity and adapting messaging to highlight the unique features of every formula.
ELEMENTS: Ecommerce and Commercial Design
Role: designer, digital/ecommerce assets
Better Screen™ UV Serum
Created digital launch assets that introduced the first product in the Better Screen™ collection, combining clean layouts and educational storytelling to highlight daily sun protection while establishing the visual foundation for the growing franchise.
Better Screen™ Miner-all™ UV Serum
Expanded the Better Screen™ campaign through a suite of eCommerce and promotional assets that showcased the mineral formula while adapting the established creative system to communicate its unique positioning within the collection.
Better Screen™ UV Serum-In-Stick
Designed launch creative for the newest addition to the Better Screen™ family, extending the campaign across digital channels with visuals that emphasized convenience and portability while maintaining a cohesive look and feel across the product lineup.
